Career Insider Story - Riley Sprat, Social Media Marketing Specialist

Career Insider Story - Riley Sprat, Social Media Marketing Specialist Riley Spratt Social Media, PR Marketing SpecialistPosted August 29, 2017, by Jenny Sakr Riley is a country-turned-city girl who loves to spend her weekends eating all the smashed avocado available in Sydneys inner-west. She has been working as a Social Media, PR and Marketing Specialist for one of Australias largest e-commerce groups, Lux Group for almost two years. Heres her insider story about the job.... How long have you been in social media? Around five years What did you want to be when you were younger? I always wanted to be a famous actress What was yur first job? My first job was behind the counter at a family owned and operated Bakers Delight while I was in high school I learnt a lot of valuable business lessons and ate a lot of bread. When did you first know you wanted to start a career in social media? I first had a crack at social media during a PR internship I completed at an agency while I was a t university, and immediately decided this was the path for me What did you study? I studied Business Management (Retail Marketing) and also have completed a Digital Marketing Curse. The best way for people to get into this industry is to intern and absorb like a sponge. Give us a rundown of a typical day in the office My day starts with checking the activity thats happened over night and flagging and enquiries that may have arisen with our customer service team. As for the rest, its a large mix of meeting with our different buying and creative teams to ensure our strategies are aligned, scheduling content and checking results and tweaking budgets to make sure theyre allocated correctly. Whats the most interesting thing thats happened to you while working in social media? Social media is such an interesting and evolving industry to work in, every new update or news story can get me excited The day Instagram allowed you to have multiple accounts at once was pretty exciting (nerdy I k now). Name the best and worst parts of your job The best part is the people Im lucky enough to work with Im fortunate enough to have access to every department here at Lux Group and the team here are truly incredible (but its a close tie with our in-house massages) As for the worst part? Social Media never sleeps, so its fairly rare for me to have a break that involves me 100% switching off, even over the Christmas holidays Whats the most important career tip someone has given you? One of the General Managers at Lux Group always says Luck doesnt happen Luck is what happens when preparation meets opportunity. Im not sure where he heard it, but its such a great motto to keep in mind when thinking about your career. What advice do you wish someone had given you before starting in social media? Its not as easy as you think I think theres a big misconception that people who work in social media simply post pictures on Instagram all day theres a whole lot of data crunching that goes on behind the pretty pictures. Name a career highlight Recruiting and training my first assistant who has proven to be an invaluable part of the team always makes me proud to think about As well as being part our philanthropic company mission to Cambodia last year, it was a truly amazing experience to help children less fortunate than us alongside my fearless colleagues. Whats next for you? This space is very dynamic, and I dont think anyone could tell you with certainty what my role will look like in 5, 10 or 20 years time but Im sure excited to find out. Keen to make your mark in Social Media Marketing and PR? Start by enquiring about our courses todayBachelor of Communication (Digital Media)Study modeOn CampusOnlinePayment optionsHECS-HELPUpfront paymentEnquire Online Enquire OnlineSocial Media Marketing ResourcesSEM manager sample resumeSEM manager sample cover letterInterested in becoming a?Marketing AssistantSocial Media ManagerCopywriterSocial Media StrategistContent Manager Popular Career Searchespr and communications coursespr courses sydneylist of pr courses in perth australiadigital marketing short courses perthdigital marketing courses tafeSocial Media Marketing CoursesCertified Digital Marketing Professional (CDMP) CourseEnquire Online Enquire OnlineDiploma of Social Media MarketingEnquire Online Enquire OnlineMaster of CommunicationEnquire Online Enquire OnlineBachelor of Marketing and CommunicationEnquire Online Enquire Online Jenny SakrJenny found her way with words while interning during uni, since, shes produced articles on it all from hair and beauty to homewares, travel, career advice and study tips. 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